Voter Formation Project

Who we are

The Voter Formation Project (VFP) is a pioneering nonprofit that uses digital advertising to engage, register, and mobilize new and infrequent voters of color.

Our mission addresses the systemic barriers that have historically restricted these communities from voting, aiming to empower them through increased electoral participation.

What we do

VFP employs a unique strategy of "full-funnel marketing" which involves culturally relevant digital ads to identify potential voters and encourage them to vote. This includes long-term pro-democracy messaging, voter registration drives, and mobilization efforts, tailored specifically to communities of color.

Working at Voter Formation Project

Our team is a diverse group of professionals experienced in political communications, data science, and digital strategy, all committed to making voting more accessible. We value creativity and collaboration, fostering an environment that embraces innovative approaches to expand the electorate.

Team Benefits

At VFP, we offer:

• A 4-day work week, with Fridays off
• Unlimited paid vacation, with a minimum requirement of three weeks per year
• 100% remote working
• Fully paid medical and dental insurance, with vision premiums 75% covered
• Retirement account options with employer matching
• Co-working or home office reimbursements